Blogging remains to be one of the most important types of marketing moves any business can use to expand its reach. Blogs with highly interesting content can help raise sales as well as brand following. If you want to showcase your product and build your brand, you can never go wrong with blogging. In fact, most consumers learn about a company or product through the articles they find on the internet.

Besides being an effective marketing strategy, blogging can also earn you money.

But before you can reap the rewards of having a successful blog, you have to learn how to write an effective blog post first.

The Perfect Blog Post

Considering how the world works now, it’s reasonable to think that an ideal post should be around 300-500 words long. Anything longer than that and you’ll run the risk of losing your reader’s interest. The logic is flawless. Especially if you take into account how seemingly impatient everyone is nowadays.

However, if you want to start earning some serious dough from your blog, you have to play by the rules. And the entity responsible for making those rules is none other than Google.

Yes. For a website to rank in Google’s search results page, one of the metrics being measured is how long a user stays on your page. According to Google’s algorithm, the longer a user stays, the more content they’re consuming. Since people only stay on things that interest them, this means your website is interesting enough to get a high score in this metric.

This is why most websites only serve content that are 1,500-2,000 words long. After all, users would typically spend more time reading through a 1,000-word article than a 400-word one. Right?

Well, if you think about it, the logic is reasonable, too. However, this isn’t the only metric Google uses to determine a website’s worth. They also measure the ratio of a website’s returning visitors, including its bounce rate. Users who find a website entertaining will surely stay. And if they enjoy what they see, they’ll likely return. That’s why it’s important to make sure that aside from being informative, your content should be an enjoyable read as well.

Now, creating thousand-word content isn’t necessarily bad. Remember, as long as your article is interesting and informative enough, you can always keep reader interest.

Writing the Perfect Post

Whether you’re writing a short 400-word article, or a longer 1,500-word, a post follows a basic formula. You should have an introduction, a main body, and a conclusion.

An introduction can be as short as four sentences, and as long as ten paragraphs. The introduction should include the main topic. If you’re attempting to answer a question (e.g. Are ducks dangerous?), include the question here.

Next, is the article’s main body. Typically, the main body is the longest portion of an article. The main body includes details regarding your main topic. Answer the question you posed. Continuing with our example, expound on why ducks could be dangerous here. You may also include anecdotes or explain data results.

Finally, a post should end with a good conclusion. The conclusion wraps everything up with a tight bow. It leaves your readers satisfied with what they just read. You can end with a short recap of everything you have discussed. Another way to end a post is by giving some useful insights about the main topic.

Blogging can be an enjoyable hobby. Remember, if you didn’t enjoy writing the post, your readers won’t enjoy reading it. Also, you can’t write anything useful about something that you don’t know. That’s why doing research before heading to your keys is important as well. So, always write with your heart and write what you know. This way, you can never fail.

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