Many marketing and advertising departments were exposed to disgruntled executives, publicly ridiculed, and lost revenue from proofreadings, such as poorly written names in titles, incorrect prices, and inaccurate dates for corporate events.
The following advice can help authors and publishers like you, boost your proofreading skills and error detection by following these vital steps:
Carefully check your article
Wait a few hours or days after writing before you finish correcting. Check out the big factors in the article such as logos, company names and headings, and especially subtitles.
Start at the end
Read backward: sentences, not words. Read the last sentence first, then the penultimate sentence, and then the penultimate sentence until you finish reading the piece.
Use an editing tool
Boost your proofreading skills by using an editing tool. For example, one of the most basic editing tools today, Microsoft Word, includes a spelling and grammar checker, but it regularly ignores certain types of errors, such as missing words.
One line at a time
Place a ruler or a sheet of paper under the lines. This forces you to work much accurately and prevents your eye from jumping forward.
Recheck the numbers and names
Verify the names, email addresses, and correct numbers, especially dates and prices.
Check the links.
Click on the links to make sure they get to the website you want without a 404 error. If a press release or article contains a call to action, the link should lead to that particular location, emphasizes Stewart.
Check the days and dates
Make sure the days match the dates. If the copy says that the event is scheduled for Friday, August 14, check the calendar to make sure that August 14 is definitely Friday.
Take note of the contact information
Some companies hide behind online forms. Companies that lack contact information on websites can lose revenue. Include contact information in emails, marketing copies, and press releases. Most press release distribution services now hide email addresses to prevent spammers from deleting their contact information.
Find professional proofreaders online for backup
Proofreading is essential for marketing, public relations, advertising, and other commercial activities. Without a thorough review, a shameful mistake will eventually end up in print or on a website. These tips can improve your review skills to avoid such errors.
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