Many marketing and advertising departments were exposed to disgruntled executives, publicly ridiculed, and lost revenue from proofreadings, such as poorly written names in titles, incorrect prices, and inaccurate dates for corporate events.

The following advice can help authors and publishers like you, boost your proofreading skills and error detection by following these vital steps:

Carefully check your article

Wait a few hours or days after writing before you finish correcting. Check out the big factors in the article such as logos, company names and headings, and especially subtitles. 

Start at the end

Read backward: sentences, not words. Read the last sentence first, then the penultimate sentence, and then the penultimate sentence until you finish reading the piece.

Use an editing tool

Boost your proofreading skills by using an editing tool. For example, one of the most basic editing tools today, Microsoft Word, includes a spelling and grammar checker, but it regularly ignores certain types of errors, such as missing words.

Reliable online editing tools, such as Grammarly, can identify clichés, redundancies, detailed formulations, and other technical problems.

One line at a time

Place a ruler or a sheet of paper under the lines. This forces you to work much accurately and prevents your eye from jumping forward.

Recheck the numbers and names

Verify the names, email addresses, and correct numbers, especially dates and prices.

Check the links. 

Click on the links to make sure they get to the website you want without a 404 error. If a press release or article contains a call to action, the link should lead to that particular location, emphasizes Stewart.

Check the days and dates

Make sure the days match the dates. If the copy says that the event is scheduled for Friday, August 14, check the calendar to make sure that August 14 is definitely Friday.

Take note of the contact information

Some companies hide behind online forms. Companies that lack contact information on websites can lose revenue. Include contact information in emails, marketing copies, and press releases. Most press release distribution services now hide email addresses to prevent spammers from deleting their contact information.

Find professional proofreaders online for backup

You can find independent proofreaders on websites such as Upwork or Freelancer, although someone in your company may be more familiar with the issue than external ones. 

Bottom line

Proofreading is essential for marketing, public relations, advertising, and other commercial activities. Without a thorough review, a shameful mistake will eventually end up in print or on a website. These tips can improve your review skills to avoid such errors.

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