Starting a business is, perhaps, the easiest part of the whole process of putting up a business. On the other hand, maintaining one is partly another story. Things like gathering certificates, funds, and tax requirements are simple. But knowing to keep all of your investments intact and revenues rolling in at a progressive rate can be challenging. Especially if you don’t have a single idea of what to do.
Why Business Startups Fail
Some business startups fail, even if they have the cleverest idea. Accordingly, almost 90% of startups fail within the first four months in business. So, how can a startup owner prevent this from happening?
The answer is clear as day. The reason why startups fail is because of either of these two things:
- Poor online marketing performance
- Overall lack of search engine visibility
Before digital marketing took over, the easiest way to reach your target market was through traditional media. These included TV, radio, print and outdoor ads, and word of mouth. Now, to keep up with this ever-growing trend, most tend to hire SEO online service providers. As a businessman, it’s recommended to place your trust in established companies.
The power of social media has successfully won this generation by storm. However, marketing your business profile on social media does not always guarantee success. Especially if it’s not done correctly.
Digital marketing is one of the keys that can help you maintain your business. Through digital marketing, you perform all your marketing efforts through the internet or any electronic device. Some examples of digital marketing include:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Email Marketing
- Affiliate Marketing
- Inbound Marketing
- Content Marketing
- Pay-Per-Click (PPC)
- Native Advertising
- Marketing Automation
To take full advantage of digital marketing, you must have a specific and strategic approach from the beginning.