Whether you’re a graphic designer, a writer, a photographer, or a video editor, looking to make it into the world of online work, you’ll need one thing—a portfolio. And not just any portfolio, if you want to increase your chances of being hired, you have to build an interesting portfolio. Of course, coupled with undisputed experience and skill. To help you build a portfolio that will surely help you stand out from the rest, here are some tips on how to build an effective portfolio.

Create an online portfolio.

Do you want to attract the best clients? Consider building an online presence. Having an online presence is a great marketing strategy to sell your services to potential clients.

To build an online presence, you may create your own website or just simply utilize social media. Graphic designers or illustrators can share their creations on Instagram or Facebook.  Writers can set up a blog to compile their written works. Remember, you’re not limited to just showcasing your previous paid work. You may also include some earlier work. This is great especially if you want to highlight how much you’ve grown.

Choose your work carefully.

To build an effective portfolio, your portfolio should not just showcase your best works, but it should also showcase your skills. Most clients will have no idea about the technicalities of your work. In fact, most will just focus on whether they find your work good or not. However, if you ever encounter a potential client who knows their stuff, you can impress them more by showcasing some technical skills.

Include testimonials.

Testimonials are the product reviews for all freelancers. So, make sure that you include some in your online portfolio. In Instagram, for example, you may put up testimonials as separate posts or as post descriptions. Try to Google your name to see what information the internet has on you, or if some of your works have been used by others. You’d be surprised at what you may find. Include these in your portfolio as well.

Don’t be selfish with your resources.

If a potential client asks for free samples, try to oblige their request. Writers can share short writing samples—perhaps 250-300 words. Illustrators may opt to share a simple drawing or a logo. Be careful of who you share your free works with. Some clients may just be fishing for free content to use on their own websites.

Read: Benefits and Disadvantages of Working an Online Job



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