As an online entrepreneur, one of the things you should prioritize is building an email list. Many starting business owners (online or not) don’t see the importance of an email list when they’re starting out. However, after seeing the impact email lists can have on a business, they usually change their minds.

But what exactly is an email list?

The simplest definition of an email list is—a list of names and email addresses. A list allows you to send personalized messages to everyone. If you use an email marketing software, you can send bulk messages regarding updates or new services.

People usually give out their email addresses to websites that they trust. This means they are more likely to turn into paying customers. Sure, emails feel outdated. After all, social media rules right now. Right?

Not really. If you check, you’ll realize that even social media giants like Facebook and Twitter use email to connect to their users. This is because, despite it all, email still remains to be a very powerful communication channel. Here’s why:

It’s personal.

Firstly, all emails are personal. It’s because they show up directly in a user’s inbox. You don’t have to work some SEO magic just to get people to read your message. You just have to click and send.

Its content is targeted.

As mentioned, users usually give out their email addresses to websites they trust. Based on this, you can also assume that they have a level of interest in what you’re offering. Since you already know what they like, you can send them relevant offers.

Everybody checks their email every day.

Almost everyone who uses the internet has at least one email account. According to a report, the number of email users in 2019 was 3.9 billion. This is set to grow to 4.48 billion users in 2024. Three billion is almost half the population of the planet! If you don’t bother compiling an email list, can you see how much you’re missing?

A lot of huge companies know how important email is when it comes to marketing. So, they do everything just to get people to sign up for their mail lists. This is why they spend thousands on their social media campaigns. If you want to further your business’s success, you should start working on your mailing list, now.

Related: Online Business Ideas — Starting an eCommerce Store

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