For a website to thrive, it needs traffic. And one of the best ways to direct traffic to a website is to get it to rank on a search engine’s results page (SERP). Not just any page, mind you. For your website to receive a considerable amount of traffic, it has to land on the top ten spots of a search engine’s results page. Using organic SEO can help your website land on top of a SERP.
But what is organic SEO, in the first place?
Organic SEO refers to the natural methods of obtaining traffic without requiring paid services to rank. Paid or inorganic SEO may include pay-per-click and paid social media advertising. In organic SEO, you don’t have to pay for anything. Most white hat SEO techniques are considered organic. Though it may take some time, organic SEO provides lasting and more stable results. Plus, if you offer nothing but quality content, your website will generate more clicks.
Benefits of Organic SEO
When it comes to traffic, you can always choose the easier approach of relying on paid ads. However, you won’t get lasting results. With that being said, here are other reasons why organic is the best way to go:
Since you don’t have to pay for PPC campaigns to optimize your website, you get to keep your cash for other investments.
It promotes site credibility.
By turning away from black hat methods and sticking to relevant content, you can get Google to treat your website as a credible source of information. Of course, this would take some time—years, even. Especially if you fail to fully optimize your website. But once you gain Google’s trust, the wait will be well worth it.
It encourages customer loyalty.
If customers click through your website and like what they see, they will surely come back. This builds trust and you gain customer loyalty. This is also why you should never neglect the quality of your content.
Truly, SEO plays a big role nowadays in the age of technology and online business. So, invest more on this one and it will never let you down.