The popularity of video marketing has become as viral as the rise of social media. Even though video marketing statistics show a higher consumer preference for online video, marketers still do not have to comply with video marketing strategies fully.
Here are the best video marketing statistics that you should know this year!
Add More Strategic Marketing Videos to Your Site!
Videos increase consumption by making purchasing decisions. Most consumers tend to skip audio parts and written content. If you want to keep them busy long enough to decide to buy, a video is a great way. A Wyzowl survey shows that eight out of ten users bought software or an application after watching the brand’s video. The same study also found that 96% of users use videos to get more information about a specific product or service.
According to Google report, advertising videos affect online consumers by acting as “a shopping list” that reminds them of the items they want to buy. They also gain enough information and confidence to complete a purchase or view product ratings.
Longer advertisements on videos are KEY
Despite the assumption that consumer attention, this isn’t entirely the case for video advertising. Did you know that the recent video marketing statistics in 2019 showed that 66% of most video ads lasted 30 seconds? Regardless of the increase in the duration of video ads video, the case is still considered useful.
Video marketing is not only oriented to B2C!
Business-to-business companies are trying to increase the number of leads and video conversions. There’s an impressive statistics record that shows that 41% of B2B marketers include videos in their marketing and sales strategies for 2020 and beyond.
It’s estimated that by the year 2021, consumers will spend more than 2 hours watching online videos every day!
According to a report about video consumption, the average consumer is estimated to spend 100 minutes a day watching an online video by 2021. Viewing minutes will increase by 84 minutes from 84 minutes since 2019.
Small and medium-sized companies use internal and external resources to create videos.
Both small and medium-sized businesses use external and internal resources to achieve their video production goals.
Organizations often look inward first to see what they can achieve internally before obtaining external support to fill the gaps.
Consumers love watching videos on social media!
According to a report from Statista.com, there are 2.28 billion people who used social media in 2019, which is expected to increase every year. What’s more interesting is that videos are the preferred type of social media content for consumers. As they scroll through Instagram, Facebook, Pinterest, YouTube, and the like, they are searching for the best video content to try.
Consumers love watching videos on social media.
Technically, if you add a video to your website’s landing page, it will increase conversions by up to 80%. As a result, consumers stay on your site longer and can spend more time with your product.
All of these tips are essential if you want to start-up your marketing venture, especially by using videos in showcasing your company and the products or services that you sell. It’s always good to start your way by learning new things in the marketing field.
So, if you’re ready to learn more, check us out at Jobmofy Magazine! We offer daily updates and blogs that you’ll need for your journey.